Otter core services
Working on your ecosystem is our priority
So we can deliver the best possible results for our clients, Otters first assess your ecosystem and listen to your business priorities. We dive deep to ensure everything that flows out is aligned, consistent and focused. We understand (or create) the over-arching brand strategy, and tone, executional style, audience insights, brand health, data learning and social media executions. This ‘total picture’ allows us to map out your brand, activities and objectives so we can ensure Otters are caring for your ecosystem accurately and with clear, agreed goals.
Strategy
Otter has holistic strategic smarts imparting business and brand wisdom thanks to a plethora of agency, media and client-side experience. The team has brought challenger brands to life such as Bankwest (Happy Banking) and have created numerous brands from the ground up.
We bring principles of behaviour-change psychology to brand planning to create a deep understanding of motivators and ‘nudges’. We rally against ‘set and forget’ strategy; knowing that ongoing value comes from collaboration and dialogue between client, customer and Otter!
Creative
Something very close to our hearts is powerful storytelling. We believe that content is a ‘step closer’ to the consumer and can a true exchange of thoughts, ideas (and fun) between consumer and brand.  Our content production team has over 40 years devoted to understanding film-craft across all devices and media deliverables.
Earning them accolades in both film and advertising awards for best brand storytelling, film craft, best production and best web-series. Powerful content and creative is an essential part of brand’s social media campaigns, Otters follow and execute best-in-practice specific for channel and mobile optimised.
Branding
We are brand believers!  A brand is simply what identifies ‘it’ from all others; what makes your product or service memorable, compelling and relevant?  Brands should always be: available, emotional and consistent.
We create strong brand architecture that underpins and guides business principles.  We align activities to create a consistent experience to pre-existing brands.  And we facilitate go-to-market brand planning.
We are passionate brand communicators, developers and designers who love to take brands on a journey of development or launch. From naming principles to brand persona workshops Otters are true brand evangelists
Design
Effective design is fundamental in how we interperate environments and information. Communicating brands in both the physical and digital space is a passion for Otters, with consistency an essential part of marketing, we have a wealth of experience we apply to all our work.
From design writing, environment, desktop, template production to digital, we are happiest when looking after all your ecosystem’s communication formats. Otters also love to work alongside in-house teams to help develop systems and templates ensuring clients can continue to communicate in a consistent tone.
Social Media
Our social team is made up of award-winning thinking, building and learning, with a first-class pedigree in data-driven campaign monitoring and reporting for all our clients. From platform tools, business systems and channel analytics, we love to partner with media to ensure our client’s investment delivers their growth targets.
Community Management
Building brand platforms and managing communities is fundamental for all modern businesses. With all digital channels and platforms interwoven through analytics and enterprise solutions, understanding the management of data and developing solutions to help drive better customer profiling and learning are key to all Otter solutions.
Production
Otters are makers! We don’t just give you a nice idea and skip into the sunset.  We craft every touchpoint;  all the multitude of big and little things that give your brand its unique wonder.
From big to bespoke:
Otter’s are all about attention-grabbing, bold, unconventional thinking and we love to craft this into effective, memorable deliverables. We are comfortable creating large and small-scale film production, from social posts, TVC’s, short films, TV/web series and collaborations. From considerately written and designed brochureware and leaflets to print ads.  From product demo videos to visual installations.  From online banners to carousels. From concept to final output.
Website build & maintenance
Otter has an agency partner to help us deliver all digital production requirements specialising in all things web. They are committed to premium dev, build and maintenance that fits the nimble way of working we require.Â